What does ChatGPT 5 mean for you?
What does ChatGPT 5 mean for you? Artificial intelligence continues to evolve at a staggering pace, and one of the most anticipated developments this year is the launch of ChatGPT-5. While OpenAI has yet to confirm a firm release date, signs point to an arrival sometime this August. The delay has sparked curiosity, but it also […]
How GaugeMap helps communities with flood preparation
How GaugeMap helps communities with flood preparation Flooding is one of the most devastating natural disasters affecting the UK, with communities across the country facing increasing risks due to climate change and extreme weather events. Effective flood preparation is essential to minimise damage, protect lives, and ensure a swift recovery. That’s where GaugeMap, Shoothill’s real-time river level monitoring […]
Google’s new AI mode: A game changer for search, but what does it mean for your business?
Google’s new AI mode: A game changer for search, but what does it mean for your business? Google has just flipped the script on how we search—and how businesses get found. With the full rollout of Google’s AI Mode, also known as the Search Generative Experience (SGE), the traditional list of blue links is being replaced by AI-generated […]
The hidden cost of convenience: Taking back data sovereignty
The hidden cost of convenience: Taking back data sovereignty The recent controversy around WeTransfer’s terms of service has exposed a growing concern in the digital world: how easily your data can be used, misused, or misunderstood in the age of AI and cloud-based software tools. Recently, WeTransfer received backlash for the possibility that they used […]
The no-code and low-code boom
The no-code and low-code boom In recent years, no-code and low-code platforms have surged in popularity, enabling non-technical staff to build internal tools and automate workflows with minimal coding. While this democratisation of software development is exciting, it’s not without its challenges, and that’s where Shoothill’s expertise in custom software development becomes invaluable. Key challenges businesses face […]
Digital transformation in construction: A roadmap
Digital transformation in construction: A roadmap The construction industry is undergoing a seismic shift. As digital technologies continue to reshape how we design, build, and manage infrastructure, businesses that embrace transformation are gaining a clear competitive edge. But digital transformation isn’t just about adopting new tools—it’s about rethinking how your entire organisation operates. At Shoothill, […]
Custom software vs SaaS: Which is right for your business?
Custom software vs SaaS: Which is right for your business? In today’s digital-first world, choosing the right software solution can make or break your business operations. Whether you’re scaling up, streamlining processes, or launching a new service, the decision often comes down to two options: custom software or SaaS (Software as a Service). At Shoothill, we specialise in […]
Shoothill explains: What is an API and why should you care?
Shoothill explains: What is an API and why should you care? Imagine you’re at a restaurant. You (the customer) look at the menu, place your order with a waiter, and then—like magic—your food arrives from the kitchen. You don’t need to know how the chef made it, or what ingredients were used. You just get […]
What is GaugeMap and why it matters
What is GaugeMap and why it matters In an era where climate change is intensifying the frequency and severity of extreme weather events, real-time access to environmental data is more critical than ever. GaugeMap, developed by Shoothill in collaboration with the UK’s Environment Agency, is a pioneering digital tool that visualizes river level data across the […]
How to measure ROI on digital transformation
How to measure ROI on digital transformation Digital transformation is no longer just a buzzword—it’s a vital part of staying competitive in today’s fast-moving world. But while many businesses are investing in new technologies, not all of them are clear on how to measure whether those investments are actually paying off. So, how do you […]