CRM for housebuilders: build vs buy
The question every housebuilder eventually asks At some point, every housebuilder outgrows spreadsheets and general-purpose sales tools for tracking leads, reservations and choices. For most regional UK housebuilders, the real choice isn’t between five or six generic CRM vendors, it’s between two options built for exactly this business: adopting Housebuilder Pro as it stands, or […]
Why construction and housebuilding need software built around them, not the other way round
Why construction and housebuilding need software built around them, not the other way round Most construction software asks you to change how you work. You adopt a CRM built for volume housebuilders in the US, or a project management tool built for generic agencies, and then spend the next six months bending your processes to […]
What’s actually worth prioritising (the small-business version)
What’s actually worth prioritising (the small-business version) Most of the businesses we talk to already have a rough sense of where their setup is weak. Awareness usually isn’t the problem. Time is. “We know it could be better, we just haven’t had a chance to fix it” is the single most common thing we hear, […]
Website, Web App or Mobile App: Which Do You Need?
Do you need a website, a web app, or a mobile app? Most people start with a simple question: app or website? It’s the wrong question, and answering it wrong is expensive. There are actually three things you might be choosing between, not two. And for most businesses, the right answer is not the one […]
Turning the data you already have into better decisions
Most businesses are sitting on more useful data than they realise, and using almost none of it. It’s in the CRM, the finance system, the job sheets, the spreadsheet one person maintains and everyone relies on. It records what’s happened. It rarely helps decide what to do next. Our background is in making data legible. […]
AI for SMEs: how to start without wasting money
If you run a small or mid-sized business, you’re getting the AI message from every direction. Your software vendors, your competitors’ LinkedIn posts, the trade press, probably your own team. Some of it is real. A lot of it is noise. The hard part isn’t finding things to try, it’s working out which one is […]
AI for housebuilders: where it actually helps, and where it’s just hype
Construction has heard a lot of big promises about technology, and been let down by a fair few. So when the conversation turns to AI, the reasonable reaction on a housebuilding site is a raised eyebrow. Good. Scepticism is the right starting point. We build software for housebuilders, so we spend our time in the […]
Off-the-shelf AI or custom AI: which does your business actually need?
Every software vendor has bolted “AI” onto their product this year. Your CRM has it. Your accounts package has it. There’s a chatbot on half the websites you visit. So when someone in your business says “we should be using AI,” the honest first question is: to do what, exactly? That question matters, because the […]
WhatsApp is hiding your number. That isn’t the same as hiding you.
WhatsApp has started rolling out usernames, letting its three billion users connect without ever handing over a phone number. The change is arriving gradually over the coming months, and reserving a name is optional rather than compulsory. Once it is live, two people can add each other on a username alone, and phone numbers will […]
The buildings behind the boom: What data centres mean for your business
This week, mayors from 41 cities across six continents signed the Global Urban Data Centres Pact at London Climate Action Week. Backed by the C40 Cities network and including London, Phoenix, Melbourne, Barcelona and Miami, the agreement is explicitly not about rejecting data centres. As the cities themselves put it, it is about making sure […]