Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect.
Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect. When we launched Shoothill AI Signal, we knew the live data would surprise people. We didn’t expect it to surprise us. After 134 benchmark runs, around 90,600 individual test results and 11 frontier models tracked, a few patterns have emerged that […]
A tale of two logos
A tale of two logos This week handed us a near-perfect compare and contrast. Two of the world’s most recognisable tech brands updated their logos within days of each other. One landed well. The other landed so badly our head of design asked whether we should double-check the date, because surely this had to be […]
The first thing we noticed when we started watching every AI model at once
A week into running the Shoothill AI Signal live, three patterns are already clear. None of them are what most people assume about AI. When we started building signal.shoothill.ai, the working theory was straightforward. Pick the major AI models, ask them the same fixed questions every hour, watch what happens. We expected the data to […]
The AI in your business changed last week. Did anyone tell you?
Foundation models are updated, retrained and silently swapped behind the APIs your business relies on. Shoothill is launching a free tool that catches it when they slip. There’s a quiet assumption running through almost every business currently using AI: that the model you bought into is the model you’re still using. It often isn’t. The […]
Shoothill launches a free benchmark tool that tracks AI models
Shoothill launches a free benchmark tool that tracks AI models Shrewsbury-based technology consultancy Shoothill has today launched Shoothill AI Signal, a free tool that regularly tests the major AI models and publishes how their performance shifts between updates. Live at signal.shoothill.ai, it addresses the issue that the models behind today’s AI business tools aren’t static. Providers tweak them between major releases and as a result accuracy, reasoning […]
What actually changes when one team owns the joins
Three shifts that growing UK businesses notice within the first 90 days. The phrase “digital transformation” has been worn smooth by overuse. For most growing UK businesses, the reality is more practical: a CRM that needs to talk to a finance system, a website that needs to feed the sales pipeline, an IT setup that […]
The hidden tax of 7 suppliers
Why supplier sprawl is quietly eating UK SMEs — and the maths most MDs haven’t done. Picture the MD of a £14m turnover business in the Midlands. Lovely company, growing fast. Frustrated, and can’t quite name why. So count the suppliers. Web agency. SEO firm. CRM provider. IT support. Cybersecurity consultant. Hosting company. Two freelance […]
AI can’t fix broken foundations
There’s no doubt AI is having its moment. From predictive analytics to automated content, customer insight and operational efficiency, the possibilities are exciting, and very real. But behind the hype, we’re seeing a growing problem: many businesses want the benefits of AI without doing the less glamorous work that makes it possible. Put simply, you […]
AI is quietly reshaping how people discover businesses
For a long time, search worked on a familiar premise. Businesses published content, search engines ranked it, and people clicked through to websites to find answers. Traffic was the currency, and SEO was the mechanism that delivered it. That model is now being disrupted by AI. Increasingly, people aren’t scrolling through pages of results at […]
Fake reviews are now under investigation – here’s why doing it properly really matters
Online reviews influence billions of pounds of spending every year. That influence is now under serious scrutiny. The UK’s Competition and Markets Authority (CMA) has launched investigations into several high‑profile brands, including Just Eat, Autotrader and Trustpilot‑style platforms, over concerns around fake, misleading or selectively managed reviews. The focus is on how reviews are collected, […]