Turning the data you already have into better decisions
Most businesses are sitting on more useful data than they realise, and using almost none of it. It’s in the CRM, the finance system, the job sheets, the spreadsheet one person maintains and everyone relies on. It records what’s happened. It rarely helps decide what to do next. Our background is in making data legible. […]
AI for SMEs: how to start without wasting money
If you run a small or mid-sized business, you’re getting the AI message from every direction. Your software vendors, your competitors’ LinkedIn posts, the trade press, probably your own team. Some of it is real. A lot of it is noise. The hard part isn’t finding things to try, it’s working out which one is […]
AI for housebuilders: where it actually helps, and where it’s just hype
Construction has heard a lot of big promises about technology, and been let down by a fair few. So when the conversation turns to AI, the reasonable reaction on a housebuilding site is a raised eyebrow. Good. Scepticism is the right starting point. We build software for housebuilders, so we spend our time in the […]
Off-the-shelf AI or custom AI: which does your business actually need?
Every software vendor has bolted “AI” onto their product this year. Your CRM has it. Your accounts package has it. There’s a chatbot on half the websites you visit. So when someone in your business says “we should be using AI,” the honest first question is: to do what, exactly? That question matters, because the […]
WhatsApp is hiding your number. That isn’t the same as hiding you.
WhatsApp has started rolling out usernames, letting its three billion users connect without ever handing over a phone number. The change is arriving gradually over the coming months, and reserving a name is optional rather than compulsory. Once it is live, two people can add each other on a username alone, and phone numbers will […]
The buildings behind the boom: What data centres mean for your business
This week, mayors from 41 cities across six continents signed the Global Urban Data Centres Pact at London Climate Action Week. Backed by the C40 Cities network and including London, Phoenix, Melbourne, Barcelona and Miami, the agreement is explicitly not about rejecting data centres. As the cities themselves put it, it is about making sure […]
The biggest shake-up to UK cyber law in years is almost here
The Cyber Security and Resilience Bill moved through its final Commons stages this month and is on track to become law later in 2026. It is the most significant update to the UK’s cyber security rules since the Network and Information Systems Regulations came into force back in 2018, and plenty of businesses that think […]
When “vibe coding” meets the open web, and your data’s in it
The promise of AI coding tools is intoxicating: describe what you want in plain English, and minutes later you have a working app. No engineers, no tickets, no waiting. It’s why platforms like Lovable, Replit, Base44 and Netlify have exploded in popularity, and why employees across every industry are quietly using them to build internal […]
Shoothill Delivers Major Digital Transformation for Shrewsbury Town FC with Launch of Salop1 Platform
Shrewsbury Town has taken a major step forward in its digital transformation with the launch of Salop1, a new integrated platform that brings together the club’s website, supporter engagement and commercial operations. Developed by Shrewsbury-based digital technology specialists Shoothill, Salop1 replaces the club’s previous digital infrastructure and creates a single connected system for managing online […]
Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect.
Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect. When we launched Shoothill AI Signal, we knew the live data would surprise people. We didn’t expect it to surprise us. After 134 benchmark runs, around 90,600 individual test results and 11 frontier models tracked, a few patterns have emerged that […]