WhatsApp is hiding your number. That isn’t the same as hiding you.
WhatsApp has started rolling out usernames, letting its three billion users connect without ever handing over a phone number. The change is arriving gradually over the coming months, and reserving a name is optional rather than compulsory. Once it is live, two people can add each other on a username alone, and phone numbers will […]
The buildings behind the boom: What data centres mean for your business
This week, mayors from 41 cities across six continents signed the Global Urban Data Centres Pact at London Climate Action Week. Backed by the C40 Cities network and including London, Phoenix, Melbourne, Barcelona and Miami, the agreement is explicitly not about rejecting data centres. As the cities themselves put it, it is about making sure […]
The biggest shake-up to UK cyber law in years is almost here
The Cyber Security and Resilience Bill moved through its final Commons stages this month and is on track to become law later in 2026. It is the most significant update to the UK’s cyber security rules since the Network and Information Systems Regulations came into force back in 2018, and plenty of businesses that think […]
When “vibe coding” meets the open web, and your data’s in it
The promise of AI coding tools is intoxicating: describe what you want in plain English, and minutes later you have a working app. No engineers, no tickets, no waiting. It’s why platforms like Lovable, Replit, Base44 and Netlify have exploded in popularity, and why employees across every industry are quietly using them to build internal […]
Shoothill Delivers Major Digital Transformation for Shrewsbury Town FC with Launch of Salop1 Platform
Shrewsbury Town has taken a major step forward in its digital transformation with the launch of Salop1, a new integrated platform that brings together the club’s website, supporter engagement and commercial operations. Developed by Shrewsbury-based digital technology specialists Shoothill, Salop1 replaces the club’s previous digital infrastructure and creates a single connected system for managing online […]
Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect.
Three and a half weeks of watching the leaderboard. Here’s what we didn’t expect. When we launched Shoothill AI Signal, we knew the live data would surprise people. We didn’t expect it to surprise us. After 134 benchmark runs, around 90,600 individual test results and 11 frontier models tracked, a few patterns have emerged that […]
A tale of two logos
A tale of two logos This week handed us a near-perfect compare and contrast. Two of the world’s most recognisable tech brands updated their logos within days of each other. One landed well. The other landed so badly our head of design asked whether we should double-check the date, because surely this had to be […]
The first thing we noticed when we started watching every AI model at once
A week into running the Shoothill AI Signal live, three patterns are already clear. None of them are what most people assume about AI. When we started building signal.shoothill.ai, the working theory was straightforward. Pick the major AI models, ask them the same fixed questions every hour, watch what happens. We expected the data to […]
The AI in your business changed last week. Did anyone tell you?
Foundation models are updated, retrained and silently swapped behind the APIs your business relies on. Shoothill is launching a free tool that catches it when they slip. There’s a quiet assumption running through almost every business currently using AI: that the model you bought into is the model you’re still using. It often isn’t. The […]
Shoothill launches a free benchmark tool that tracks AI models
Shoothill launches a free benchmark tool that tracks AI models Shrewsbury-based technology consultancy Shoothill has today launched Shoothill AI Signal, a free tool that regularly tests the major AI models and publishes how their performance shifts between updates. Live at signal.shoothill.ai, it addresses the issue that the models behind today’s AI business tools aren’t static. Providers tweak them between major releases and as a result accuracy, reasoning […]