What Lego’s Smart Bricks reveal about the future and how Shoothill is ahead of the curve

At CES 2026, Lego unveiled its latest innovation: Smart Bricks, tech-enhanced building blocks that bring play to life with sound, light, and motion. This bold move signals a growing trend: the fusion of physical products with digital experiences.

The underlying message is clear: the future belongs to those who can seamlessly integrate hardware and software to create interactive, immersive experiences.

And that’s exactly where Shoothill excels.

Unlike traditional software developers or engineering firms, Shoothill occupies a unique space. We don’t just write code or engineer the connection to a physical device, we combine both disciplines to deliver solutions that transcend boundaries as part of our full-service digital technology provision. Whether it’s a connected device, an interactive installation, or a hybrid product experience, our team has the expertise to:

• Engineer physical components that work flawlessly in real-world environments.
• Develop intelligent software that powers interactivity, automation, and data-driven insights.
• Create experiences that feel natural, engaging, and future-ready.

Lego’s Smart Bricks demonstrate what’s possible when imagination meets technology. At Shoothill, we apply that same principle to businesses across industries—helping them innovate, differentiate, and lead.

If you’re ready to explore how physical and digital can work together to transform your products or services, Shoothill is your partner for the future.