Web Design Trends to Inspire Your Next Website
The world of web design continues to push boundaries—balancing creativity, accessibility, and cutting-edge tech to produce websites that help your business to sales. At Shoothill, we’re embracing the latest trends to ensure every site we craft is not only visually stunning but genuinely impactful for all users.
Here are five design directions, that you might not have on your current site, that we think maybe you should consider.
Custom illustrations & 3D elements
Generic visuals are fading fast. In their place, bespoke illustrations and subtle 3D design flourishes are taking centre stage. These tailor-made graphics give websites a distinct personality while keeping users visually engaged. Whether it’s a hand-drawn animation or a playful 3D model, unique visuals elevate your brand above the noise – leaving you with a market leading edge.
Standardised design
By designing to clear standards, you ensure websites are usable for everyone and that they don’t get confused navigating your website and go to your competitor as a result. These friction points can vary from buttons not acting as buttons, menus changing from page to page and simple thing such as fonts varying.
If your website doesn’t have this, now’s the time to make the leap.
Putting people first
With AI generated content (slop – the technical phrase), the bar to create website content has been greatly diminished. This means you need to put forward one of your best assets in business, your people. This is much harder to replicate with AI, and as a result holds your content and business to a higher standard that will always resonate better with your buyer base.
Mobile-first thinking
With mobile browsing firmly dominating desktop, designing for smaller screens from the outset is crucial. Mobile-first design isn’t just about fitting things on a phone—it’s about simplifying user journeys, speeding up load times, and creating a fluid experience across all devices. Websites that aren’t mobile friendly face ranking penalties
Micro-interactions
It’s often the smallest details that leave the biggest impression. Micro-interactions—such as hover effects, button animations, or subtle form feedback—guide users, provide reassurance, and create a sense of delight. When done well, they make websites feel more human and intuitive.
Smart video content
Video is still king—but the way we use it is evolving. Short, purposeful clips that align with user behaviour and goals are now the norm. Whether it’s background loops that reinforce brand tone or interactive explainers that respond to user choices, smart video adds both emotion and efficiency to your storytelling.
Today’s best websites do more than just look good—they work for everyone, tell compelling stories, and feel responsive to each user. At Shoothill, we’re excited to keep designing with intention, creativity, and impact.
Ready to reimagine your website in 2025?
Let’s chat about how these design trends can be brought to life in your next project.