Low-code, high cost? The hidden dangers of quick-fix platforms

Low-code, high cost? The hidden dangers of quick-fix platforms You may have seen the recent news: Builder.ai— a once high-flying, Microsoft-backed AI startup — has filed for bankruptcy. Valued at $1.2 billion just last year, it promised to revolutionise software development by offering a low-code platform that let anyone build apps with minimal technical expertise. […]

The Windows 10 countdown: Why moving to Windows 11 is easier said than done

With Microsoft set to end support for Windows 10 on 14 October 2025, businesses across the UK are facing a pressing challenge: migrate to Windows 11 or risk falling behind – or worse, leaving vital systems exposed to security threats. At Shoothill, we work with organisations of all sizes to build and support modern digital […]

Nick Taylor appointed Managing Director of Housebuilder Pro

Nick Taylor appointed Managing Director of Housebuilder Pro Housebuilder Pro, the specialist software provider for the UK housebuilding sector, has announced the appointment of Nick Taylor as Managing Director. Nick’s promotion follows five years with the company, during which time he has played a central role in the growth and evolution of the platform. After […]

Shadow AI – Threat or Opportunity?

Shadow AI – Threat or Opportunity? As AI tools become more powerful, accessible, and deeply embedded in everyday work, a new digital frontier is emerging—not in the boardroom, but in the shadows. This week we examine the rise of “shadow AI”: employees using unauthorised artificial intelligence tools to boost productivity and creativity at work—often without […]

The End of Google Ads? A Ruling to Impact British Businesses

The End of Google Ads? A Ruling to Impact British Businesses A recent ruling by the U.S. Department of Justice (DOJ) has significant implications for businesses using Google Ads for lead generation. The DOJ has proposed that Google divest key components of its advertising technology, specifically its Ad Exchange (AdX) and DoubleClick for Publishers (DFP), […]

Shoothill opens new Telford base to support growing demand

Shoothill opens new Telford base to support growing demand Shoothill, the Shrewsbury based full-service digital technology provider has expanded into Telford, with a new base on the third floor of The Quad in Station Quarter. This move supports their growing customer base in the town and marks another step in its national growth strategy.   The […]

The M&S Cyber Attack: A Digital Bombshell

The M&S Cyber Attack: A Digital Bombshell Recent high-profile cyber-attacks on major UK brands are a stark reminder of the growing risks in our increasingly digital business environment. One of the most disruptive in recent months has been the cyber incident at Marks & Spencer (M&S) — a household name brought to a halt by […]

2025: The Return of the App

2025: The Return of the App 2025 marks a significant resurgence in the adoption and development of bespoke applications. Businesses across sectors are rediscovering the transformative power of tailored apps to enhance operations, engage customers, and streamline processes. At Shoothill, we’ve observed this trend first-hand, collaborating with clients to craft solutions that drive efficiency and […]

Web Design Trends to Inspire Your Next Website

Web Design Trends to Inspire Your Next Website The world of web design continues to push boundaries—balancing creativity, accessibility, and cutting-edge tech to produce websites that help your business to sales. At Shoothill, we’re embracing the latest trends to ensure every site we craft is not only visually stunning but genuinely impactful for all users. […]

Tariffs and Technology: How This Impacts Your Business

Tariffs and Technology: How This Impacts Your Business President Donald Trump’s recent tariffs are poised to significantly impact the technology sector. No more so than in areas, such as hardware procurement, cloud computing and your business’ general IT costs. Like many industries digital technology is built on a global supply chain, and disruptions to this […]