AI is a game-changer: But be smart about what you share

The EU’s investigation into Google is a timely reminder for businesses embracing AI: innovation brings incredible benefits, but it also requires careful planning. At the centre of the probe is Google’s use of online content to train its AI systems raising questions about consent, compensation, and control.

Google’s AI Overview feature, which summarises answers directly in search results, has already impacted publishers, with some reporting significant drops in traffic. Meanwhile, concerns have emerged about whether YouTube videos were used to improve Google’s AI models without clear opt-out options.

For businesses, this isn’t about avoiding AI, it’s about using it wisely. Every time you share proprietary data or integrate with external AI platforms, you need to understand how that information will be used. If your content becomes part of someone else’s model, you could lose competitive advantage or even revenue streams.

How to stay in control while leveraging AI’s benefits

Know the terms: Before using third-party AI tools, review how your data will be stored and whether it could be repurposed.

Protect sensitive information: Avoid feeding confidential business data into public AI systems without safeguards.

Consider Custom AI Solutions: Building or licensing your own models keeps your data secure and tailored to your needs.

Educate your team: Make sure employees understand what’s safe to share and what isn’t.

How we can help

At Shoothill, we help businesses embrace AI confidently and securely. Our services include:

• Copilot support & training: Empower your team to use AI tools effectively without compromising sensitive data.
• Custom AI Development: We build bespoke language models and AI solutions tailored to your business needs—keeping your data private and under your control.
• AI strategy & compliance: Guidance on best practices, data governance, and regulatory compliance to protect your business in the AI era.

AI can transform efficiency, creativity, and customer experience but only if businesses approach it strategically. The EU’s investigation isn’t a reason to fear AI; it’s a reason to own your AI journey and protect what makes your business unique.