ARH Group are a growing facilities management and building services business working across multiple service areas and sectors. As the business scaled, its external presence had not kept pace with its ambitions.
The existing website and wider marketing approach lacked clarity, consistency and commercial focus. Services were difficult for prospects to understand at a glance, messaging was fragmented across touchpoints, and the site did little to support lead generation, bid credibility or live sales conversations.
Internally, there was an equally important gap. ARH needed a tighter approach to brand usage, values and positioning, so that proposals, brochures and campaigns all spoke with the same voice. Without that foundation, every new pitch or piece of collateral was effectively starting from scratch.
Shoothill worked as an extension of ARH’s team, delivering a structured, multi-stage programme rather than a single one-off project. The emphasis throughout was on decision-making and commercial outcomes, not just design.
Website audit and rebuild: We carried out a full audit of the existing website and rebuilt it from the ground up. Navigation was simplified and the three core service pillars, Facilities Management, Building Services and Energy, were clearly positioned so that buyers could orient themselves within seconds of landing on the site.
Content built around buyer understanding: Rather than defaulting to keyword-led service lists, content was restructured around how prospects actually evaluate suppliers. Each service area leads with what it is, who it is for and why it matters, making the proposition easier to absorb and easier to cite in bids.
Strategic input on what to promote: Not every capability needed a public-facing platform. We worked with ARH’s leadership to decide which services should sit front and centre on the site and which were better positioned through direct sales conversations. This gave the site a sharper commercial focus and protected more sensitive propositions.
Consistent brand and sales assets: Alongside the website, we developed a consistent set of brand and marketing assets, including brochures, pitch decks and sales materials. The same visual system and messaging now flows through every touchpoint, so proposals and campaigns reinforce each other instead of competing.
Search-led content and enquiry generation: We produced search-led website content designed to improve visibility for the terms ARH’s buyers actually use, attracting relevant enquiries rather than chasing vanity traffic.
Ongoing marketing partnership: The engagement continues through ongoing marketing support, campaign activity and regular strategic catch-ups. These sessions keep marketing decisions tied to commercial priorities, so activity flexes as ARH’s growth plans evolve.
ARH now has a clearer digital presence, a more commercial website, and a consistent brand running through every proposal, brochure and campaign. Services are easier for prospects to understand, bids are better supported, and the site plays an active role in generating direct enquiries.
More importantly, this was not a one-off website project. It is an ongoing marketing partnership, giving ARH the structure, assets and strategic support to win larger projects, strengthen credibility in competitive bids, and keep momentum behind their growth ambitions.
