How Shoothill Combines Innovation and Strategy in Its Custom Software
In a world where digital transformation is no longer optional, Shoothill has carved out a reputation for delivering custom software that is as strategic as it is innovative. From conservation tech to e-commerce personalisation and immersive storytelling, Shoothill’s work exemplifies how bespoke digital solutions can solve complex problems and create lasting impact.
Strategic Custom Software Development
Shoothill’s approach to custom software development is rooted in deep collaboration and long-term thinking. Rather than offering one-size-fits-all products, the team works closely with clients to understand their unique challenges, goals, and audiences. This results in tailored solutions that are not only technically robust but also strategically aligned with business objectives.
Their services include:
- Custom web and mobile applications
- AI and machine learning integration
- Data visualisation and mapping
- E-commerce and retail systems
- Cloud-based platforms and APIs
Let’s explore how this approach comes to life through three standout projects.
Wild Otter App:
Developed in partnership with a local entrepreneur, the app for all recreational water users to help you get out on or in the water safely using quality and reliable content that is added by users and moderated by the Wild Otter team.
Shoothill designed the app to be intuitive and engaging, with geolocation features, photo uploads, and educational content. It’s a prime example of how custom software can support both a new business, and a community.
Explore more at wildotterapp.com
Apollo 11 Deep Zoom: A trillion-pixel tribute to history
Shoothill’s Apollo 11 Deep Zoom is a staggering one-trillion-pixel mosaic commemorating the 50th anniversary of the Moon landing. Composed of over 8,000 individual images, the platform allows users to zoom in with incredible clarity, revealing every detail of the lunar module, astronauts, and surface.
This immersive experience showcases Shoothill’s expertise in ultra-high-resolution imagery and interactive storytelling. It’s not just a technical achievement; it’s a powerful educational tool that reimagines how we engage with history online.
View the project: Apollo 11 Deep Zoom
Super Socks: AI-Powered Personalisation at Scale
For Super Socks, Shoothill developed a sophisticated online system that allows customers to upload photos and preview their personalised socks in real time. Originally designed for in-store kiosks, the system was adapted for e-commerce using AI-powered facial recognition and image cropping.
The result? A seamless, fun, and highly visual checkout experience that has saved the company thousands in outsourcing costs and significantly improved customer satisfaction. The system integrates with Shopify and uses Microsoft Azure to train its machine learning models.
Read the full case study: Super Socks Online
Custom Software as a Service (CSaaS)
Beyond individual projects, Shoothill offers Custom Software as a Service (CSaaS), a flexible model that provides clients with ongoing access to development, support, and innovation. This approach ensures that software evolves alongside the business, adapting to new challenges and opportunities without the need for internal technical teams.
Why Shoothill?
- Innovation-driven: From AI to deep zoom, Shoothill pushes the boundaries of what’s possible.
- Strategic focus: Every solution is designed with long-term business value in mind.
- Client-centric: Shoothill builds lasting partnerships, not just software.
Shoothill’s work proves that custom software can be more than just functional, it can be transformative. Whether it’s protecting wildlife, preserving history, or personalising retail, Shoothill continues to lead with innovation, strategy, and purpose.