Custom software vs SaaS: Which is right for your business?

In today’s digital-first world, choosing the right software solution can make or break your business operations. Whether you’re scaling up, streamlining processes, or launching a new service, the decision often comes down to two options: custom software or SaaS (Software as a Service).

At Shoothill, we specialise in building bespoke software solutions—but we also understand that SaaS has its place. So, how do you decide which is right for your business?

Let’s break it down.

What is SaaS?

SaaS refers to cloud-based software that’s delivered on a subscription basis. Think of tools like Microsoft 365, Salesforce, or Xero. These platforms are ready to use, regularly updated, and accessible from anywhere.

Pros of SaaS:

• Quick to deploy – No development time required.
• Lower upfront costs – Pay monthly or annually.
• Scalable – Add or remove users as needed.
• Maintenance-free – Updates and security handled by the provider.

Cons of SaaS:

• Limited customisation – You’re confined to the features provided.
• Ongoing costs – Subscription fees can add up over time.
• Data control – Your data is stored on third-party servers.
• Integration challenges – May not play nicely with legacy systems.

What is custom software?

Custom software is built specifically for your business, tailored to your workflows, goals, and users. At Shoothill, we’ve developed bespoke systems for industries ranging from utilities to healthcare—each one unique.

Pros of custom software:

• Tailored functionality – Built to match your exact requirements.
• Full ownership – You control the code, data, and roadmap.
• Competitive advantage – Unique tools can set you apart.
• Seamless integration – Designed to work with your existing systems.

Cons of custom software:

• Higher initial investment – Development takes time and resources.
• Longer lead time – Projects can take weeks or months to complete.
• Ongoing maintenance – You’ll need a plan for updates and support.

Which one is right for you?

Here’s a quick comparison to help guide your decision:

When to choose SaaS

• You need a solution quickly.
• Your needs are standardised and well-served by existing tools.
• You have a limited budget or want to avoid upfront costs.

When to choose custom software

• You have unique processes or requirements.
• You want to own your technology and data.
• You’re looking for a long-term strategic solution.

There’s no one-size-fits-all answer. SaaS can be a great fit for many businesses, especially in the early stages. But as your operations grow more complex, custom software can offer the flexibility, control, and competitive edge you need.

At Shoothill, we don’t just build software—we solve problems. If you’re unsure which route to take, we’d be happy to help you explore your options.

Let’s talk about what’s right for your business.