Who are Shoothill?

We are custom software engineers with a focus on business intelligence. Founded in 2006 by Rod Plummer and Erik Nodland, Shoothill started out with live mapping tools, but rapidly diversified and are currently equipped to tackle any digital challenge for any audience, corporate, commercial, and consumer alike.

In our history we’ve won awards and broken records as software pioneers, offering digital transformation, web & app development, smart automation, data manipulation and third party integrations. Shoothill maintain a glowing reputation, with a track record of satisfied SME and blue chip company clients.

Our core values

Though technology today is vastly different to that of 2006, Shoothill’s ethos remains the same. We are committed to delivering a quality service at competitive pricing, whilst remaining flexible and versatile for our customers. We value enduring professional relationships built on trust, and hold our clients’ needs paramount.

Our mission continues to be discovering innovative applications of emergent technologies to real world problems, and driving business growth with bespoke digital solutions.

A brief history

Shoothill restructures senior management to reinforce strategic growth plans

Rod Plummer moves to the newly created position of Executive Chairman, and Simon Jeavons is promoted to  Group Managing Director.

Shoothill launches systems for Base Architects and Darwin Group

Two of our most ambitious projects to date. These systems launched in Q2 2023, successfully digitally transforming these enterprises.

Housebuilder Pro manages over £1.5 billion of property

Housebuilder Pro’s customers have more than £1.5 billion worth of property managed by the innovative system in the UK.

Shoothill release ‘A Life In Pictures’, a digital mosaic of The Queen

Featuring over 1 million images of The Queen this digital mosaic marked 70 years on the throne.

Named Runner-Up at the British Data Awards alongside Openreach

In a highly competitive year at Predatech’s British Data Awards, Shoothill were named Runner-Up.

PPE Exchange supporting front line workers during Covid-19 pandemic

Launched free portal to connect suppliers and buyers of Personal Protective Equipment throughout crisis.

Incorporated Shoothill USA subsidiary

Expanded our services more readily to the U.S. market in pursuit of new initiatives.

Launched subsidiary brand Housebuilder Pro for new home builders

Now distributed as our own software product, Housebuilder Pro revolutionises the home building business.

Developed My Flood Risk for U.S. property owners

Leveraged data from National Flood Insurance to raise awareness of flood risk across America

Water Plus services extended to billing portal

Developed a customer portal managing and displaying billing data and weather reporting.

Export success with waterAware.fyi for Sunwater Ltd

Commissioned to develop a system providing communities in Australia with dam and river height data.

Contract signed with Water Plus to provide commercial FloodAlerts

Under the brand Water Plus Protect, provide commercial flooding data to multinational retailers.

Public sector mapping project for West Midlands Fire Service

Visualise masses of attendance, accident and socio-economic data as part of their Community Safety Strategy

Created the OPAL Nature Explorer app for Imperial College London

Visualised the organisation’s wealth of environmental data on an interactive map.

Shoothill launch CheckMyFloodRisk

The first flood risk assessment tool for UK consumers generated hundreds of thousands of hits in its inaugural year.

Gaugemap wins Open Data Institute award for Innovation

Shoothill’s founders were honoured with this award by Sir Tim Berners Lee, the inventor of the World Wide Web

Launched Gaugemap the UK's first live river level map

A free site visualising data from over 3000 gauges across the country, each connected to Twitter.

UK Government’s Cabinet Office API

Shoothill supply live flooding data API for the software community to use during the Emergency Flood Hack.

More TV coverage for FloodAlerts

Sky News & Newsnight feature FloodAlerts in their in-depth reporting of a serious UK flooding event.

Further FloodAlerts contract wins

The Environment Agency and the BBC contract Shoothill to provide the live FloodAlerts map for their websites – the BBC alone attracting over 12 million hits a year.

Shoothill & Earthware co-develop Olympic Torch Relay map for London 2012

The map tracks the live position of the Torch via GPS and receives 450,000 hits on the first day!

Shoothill FloodAlerts win the Guardian Innovation Nation Award

The Guardian and Virgin Media Business’s Innovation Nation awards reward the most innovative use of technology in the UK private and public sectors.

FloodAlerts.com standalone website put online

Shoothill launch FloodAlerts.com and receives over 100,000 hits in first four hours. The system has gone on to receive a total of 28 million hits to date (2018).

FloodAlerts featured on BBC Click

Leading BBC technology show profiles Shoothill’s FloodAlerts to a prime-time Friday night audience.

First UK public flood alert map

Shoothill and the Environment Agency launch Facebook FloodAlerts app.

Promoting Harry Potter with Warner Brothers

Shoothill create the world’s largest Deep Zoom fan mosaic which is made up of 1 million individual images and is over 6 acres in size!

Shoothill on the move

Shoothill move to their current offices at Battlefield Enterprise Park in Shrewsbury.

Backing the World Cup bid

Shoothill produce an interactive Deep Zoom of a gigantic England flag made up of 100,000 fan images projected onto the side of Manchester Town hall during a publicity event.

Shoothill creates the MP expenses map for MSN

This is Shoothill’s first experience of content going viral with over 1m worldwide hits.

Shoothill creates a live train data telemetry web system for Bombardier Trains

It achieves runner up in the Microsoft WPC Data Visualisation Partner of the Year Award.

First offices

Shoothill move to their first offices and employ first members of staff.

Shoothill creates LMS Home Navigator

A new portal concept based on BING Maps.


Shoothill founded by Rod Plummer & Erik Nodland

Combine their sales & IT engineering expertise with their passion for technology to found a software firm.

People you'll meet

Rod Plummer
Executive Chairman

Rod is ex-Royal Navy, has 30 years’ experience in the Software Industry and is responsible for the company’s overall strategy. His passion for what technology can do, coupled with extensive sales & marketing experience , has driven Shoothill’s success.


Erik Nodland
Chief Technology Officer

Erik is a Cisco CCIE Emeritus engineer with 30 years’ experience in the I.T. Industry. Responsible for maintaining our high technological standards business wide, he has enabled us to compete at the forefront of digital solutions since our inception.

Simon Jeavons
Group Managing Director

Simon has over 20 years of wide-ranging commercial operations experience and applies his expert knowledge to oversee new business development, software design and project delivery within Shoothill. Simon works closely with Rod on all aspects of running Shoothill, including the Finance and HR functions.
Simon was invited to join the board of Directors in May 2020, and appointed a Fellow of the Institute of Consulting in May 2023.


David Bissell
Head of Design

David applies his natural eye for design, and 25 years industry experience, to leading our design team. Liaising with both customers and the internal business operations team, he is responsible for determining the look and functionality of our software.


Josh Welch
Commercial Manager

Josh joined Shoothill as an apprentice in 2016, and now provides end-to-end support across all projects with a focus on delivering customer satisfaction. Working closely with Simon he assists with new business development, managing projects, liaising with our development team and monitoring key performance metrics in order to deliver a quality service to our customers.


Liam Kelsall
UI/UX Designer

Liam joined us in September 2021 with 12 years of design-related experience. Liam studied Graphic Design at the University of Derby and graduated in 2015. Liam plays a key role in bringing our software to life and helps us work towards our long term goal of transforming our clients’ processes with digital solutions.


Josh Jones
Product Manager

Josh has over 10 years experience in customer-facing roles and a knack for customer service. One of Josh’s main responsibilities is to act as a medium between Shoothill’s (and its subsidiaries) growing client bases and operations teams, ensuring that each client is getting the most out of their systems and receiving the best quality service.


Doug Hamilton
Marketing Coordinator

Doug recently graduated from the University of Exeter with an undergraduate degree in English and a Masters in Global Literatures and Cultures. He balances different responsibilities between the marketing and operations teams supporting both Shoothill and Housebuilder Pro.


Jack Hoggins
Digital Project Manager

Jack manages the development of our solutions and supports our customers and clients on their journey.


Could this be you?
Join our team

We are always on the look out for people with ‘the right stuff’ who can make a difference to our business.

Please email a C.V. and a covering letter to [email protected]