Who are Shoothill?

We are custom software engineers with a focus on business intelligence. Founded in 2006 by Rod Plummer and Erik Nodland, Shoothill started out with live mapping tools, but rapidly diversified and are currently equipped to tackle any digital challenge for any audience, corporate, commercial, and consumer alike.

In our history we’ve won awards and broken records as software pioneers, offering digital transformation, web & app development, smart automation, data manipulation and third party integrations. Shoothill maintain a glowing reputation, with a track record of satisfied SME and blue chip company clients.

Our core values

Though technology today is vastly different to that of 2006, Shoothill’s ethos remains the same. We are committed to delivering a quality service at competitive pricing, whilst remaining flexible and versatile for our customers. We value enduring professional relationships built on trust, and hold our clients’ needs paramount.

Our mission continues to be discovering innovative applications of emergent technologies to real world problems, and driving business growth with bespoke digital solutions.

A brief history

PPE Exchange supporting front line workers during Covid-19 pandemic

Launched free portal to connect suppliers and buyers of Personal Protective Equipment throughout crisis.

Incorporated Shoothill USA subsidiary

Expanded our services more readily to the U.S. market in pursuit of new initiatives.

Created project management software for new home property developers

Now distributed as our own software product, HousebuilderPro revolutionises the home building business.

Developed My Flood Risk for U.S. property owners

Leveraged data from National Flood Insurance to raise awareness of flood risk across America

Water Plus services extended to billing portal

Developed a customer portal managing and displaying billing data and weather reporting.

Export success with waterAware.fyi for Sunwater Ltd

Commissioned to develop a system providing communities in Australia with dam and river height data.

Contract signed with Water Plus to provide commercial FloodAlerts

Under the brand Water Plus Protect, provide commercial flooding data to multinational retailers.

Public sector mapping project for West Midlands Fire Service

Visualise masses of attendance, accident and socio-economic data as part of their Community Safety Strategy

Created the OPAL Nature Explorer app for Imperial College London

Visualised the organisation’s wealth of environmental data on an interactive map.

Shoothill launch CheckMyFloodRisk

The first flood risk assessment tool for UK consumers generated hundreds of thousands of hits in its inaugural year.

Gaugemap wins Open Data Institute award for Innovation

Shoothill’s founders were honoured with this award by Sir Tim Berners Lee, the inventor of the World Wide Web

Launched Gaugemap the UK's first live river level map

A free site visualising data from over 3000 gauges across the country, each connected to Twitter.

UK Government’s Cabinet Office API

Shoothill supply live flooding data API for the software community to use during the Emergency Flood Hack.

More TV coverage for FloodAlerts

Sky News & Newsnight feature FloodAlerts in their in-depth reporting of a serious UK flooding event.

Further FloodAlerts contract wins

The Environment Agency and the BBC contract Shoothill to provide the live FloodAlerts map for their websites – the BBC alone attracting over 12 million hits a year.

Shoothill & Earthware co-develop Olympic Torch Relay map for London 2012

The map tracks the live position of the Torch via GPS and receives 450,000 hits on the first day!

Shoothill FloodAlerts win the Guardian Innovation Nation Award

The Guardian and Virgin Media Business’s Innovation Nation awards reward the most innovative use of technology in the UK private and public sectors.

FloodAlerts.com standalone website put online

Shoothill launch FloodAlerts.com and receives over 100,000 hits in first four hours. The system has gone on to receive a total of 28 million hits to date (2018).

FloodAlerts featured on BBC Click

Leading BBC technology show profiles Shoothill’s FloodAlerts to a prime-time Friday night audience.

First UK public flood alert map

Shoothill and the Environment Agency launch Facebook FloodAlerts app.

Promoting Harry Potter with Warner Brothers

Shoothill create the world’s largest Deep Zoom fan mosaic which is made up of 1 million individual images and is over 6 acres in size!

Shoothill on the move

Shoothill move to their current offices at Battlefield Enterprise Park in Shrewsbury.

Backing the World Cup bid

Shoothill produce an interactive Deep Zoom of a gigantic England flag made up of 100,000 fan images projected onto the side of Manchester Town hall during a publicity event.

Shoothill creates the MP expenses map for MSN

This is Shoothill’s first experience of content going viral with over 1m worldwide hits.

Shoothill creates a live train data telemetry web system for Bombardier Trains

It achieves runner up in the Microsoft WPC Data Visualisation Partner of the Year Award.

First offices

Shoothill move to their first offices and employ first members of staff.

Shoothill creates LMS Home Navigator

A new portal concept based on BING Maps.


Shoothill founded by Rod Plummer & Erik Nodland

Combine their sales & IT engineering expertise with their passion for technology to found a software firm.

People you'll meet

Rod Plummer
Managing Director & Co-Founder

Rod is ex-Royal Navy, has 30 years’ experience in the Software Industry and is responsible for the company’s overall strategy. His passion for what technology can do, coupled with extensive sales & marketing experience , has driven Shoothill’s success.


Erik Nodland
Chief Technical Officer & Co-Founder

Erik is a Cisco CCIE Emeritus engineer with 30 years’ experience in the I.T. Industry. Responsible for maintaining our high technological standards business wide, he has enabled us to compete at the forefront of digital solutions since our inception.

Simon Jeavons
Chief Operating Officer & Director

Simon has over 20 years of wide-ranging commercial operations experience and applies his expert knowledge to oversee all aspects of new business development, software design and project delivery within Shoothill. Simon works closely with Rod on all aspects of running Shoothill.


David Bissell
Head of Design

David applies his natural eye for design, and 25 years industry experience, to leading our design team. Liaising with both customers and the internal business operations team, he is responsible for determining the look and functionality of our software.


Josh Welch
Operations Manager

Josh joined Shoothill as an apprentice in 2016, and now provides end-to-end support across all projects with a focus on delivering customer satisfaction. Working closely with Simon he assists managing projects, liaising with our development team and monitoring key performance metrics in order to deliver a quality service to our customers.


Ryan Lloyd
Digital Marketing Executive

Ryan, having joined initially as an apprentice in September 2020, is our Digital Marketing Executive. Ryan is responsible for all our written content including blogs, press releases and case studies and is currently working towards a degree. Ryan also assists David and the design team and posts to our social media channels.


Katie Trimmer
Business Development Consultant

Katie started her career working for one of Shoothill’s clients and, after five years, left to become a freelance Business Development Consultant in June 2020.

Joining Shoothill in January 2021, Katie brought with her the experience of being a customer of Shoothill’s and now undertakes a role of helping clients identify how digital technology can better their business.


Could this be you?
Join our team

We are always on the look out for people with ‘the right stuff’ who can make a difference to our business.

Please email a C.V. and a covering letter to [email protected]